Beginning its journey in 2013, Bashundhara Atta, Maida, Suji quickly positioned itself as the country’s Number 1 brand. It was a primary goal of Bashundhara Atta, Maida, Suji to ensure pure food in every household of the country, as when food is pure, you remain healthy.
In February 2019, Bashundhara Multi Food Products Limited (BMF) introduced Bashundhara Fortified Soybean Oil with the goal of becoming the leading brand in the soybean oil market of Bangladesh. By 2022, it had emerged as the top-selling Bangladeshi edible oil brand.